The core of our brand
Our Logo Suite
Wordmark
Our logo is constructed from a humanist sans serif with slightly rounded corners communicating our professionalism and approachability. The second "i" has been turned on its head, skewed forward, and a spark takes the place of the dot. This "i" alludes to Ignite's fresh take on veterinary learning curriculum, progressive energy, and the "ah-ha" moment of learning.
Only set it in the approved colorways, primarily showcasing the mark in the Navy colorway.
Wordmark Studio Light White
Wordmark Nurturing Navy
Wordmark Purposeful Purple Light
Wordmark Purposeful Purple
Wordmark Purposeful Purple Dark
Wordmark Bold Blue Light
Wordmark Bold Blue
Wordmark Bold Blue Dark
Wordmark Optimistic Orange Light
Wordmark Optimistic Orange
Wordmark Optimistic Orange Dark
Wordmark Grounded Green Light
Wordmark Grounded Green
Wordmark Grounded Green Dark
Wordmark White
Wordmark Black
Icon
Our Icon is to be used as a supplementary brand mark in conjunction with another Ignite logo or where the Ignite name is spelt out.
Only set it in the following approved colorways primarily showcasing the mark in the Navy colorway.
Icon Studio Light White
Icon Nurturing Navy
Icon Purposeful Purple Light
Icon Purposeful Purple
Icon Purposeful Purple Dark
Icon Bold Blue Light
Icon Bold Blue
Icon Bold Blue Dark
Icon Optimistic Orange Light
Icon Optimistic Orange
Icon Optimistic Orange Dark
Icon Grounded Green Light
Icon Grounded Green
Icon Grounded Green Dark
Icon White
Icon Black
Veterinary Learning Wordmark
Only set it in the following approved colorways primarily showcasing the mark in the Navy colorway.
Ignite Veterinary Learning Studio Light White
Ignite Veterinary Learning Nurturing Navy
Ignite Veterinary Learning White
Ignite Veterinary Learning Black
Studios Wordmark
Only set it in the following approved colorways primarily showcasing the mark in the Navy colorway.
Ignite Studios Studio Light White
Ignite Studios Nurturing Navy
Ignite Studios White
Ignite Studios Black
VRCE
Ignite product logos follow the sub-brand treatment with an angled container shape. The VRCE logo features breaks at each letter to signify the acronym.
Only set it in the following approved colorways primarily showcasing the mark in the full color version.
VRCE Studio Light White
VRCE Nurturing Navy
VRCE 2 Color Studio Light White
VRCE 2 Color Nurturing Navy
VRCE White
VRCE Black
VRCE
VRCE Studio Light White
VRCE Nurturing Navy
VRCE White
VRCE Black
IVAP
Ignite product logos follow the sub-brand treatment with an angled container shape. The IVAP logo features breaks at each letter to signify the acronym.
Only set it in the following approved colorways primarily showcasing the mark in the Purposeful Purple colorway.
IVAP Studio Light White
IVAP Nurturing Navy
IVAP 2 Color Studio Light White
IVAP 2 Color Nurturing Navy
IVAP White
IVAP Black
IVAP
IVAP Studio Light White
IVAP Nurturing Navy
IVAP White
IVAP Black
KIT Club
Ignite product logos follow the sub-brand treatment with an angled container shape.
Only set it in the following approved colorways primarily showcasing the mark in the Bold Blue colorway.
Kit Club Studio Light White
Kit Club Nurturing Navy
Kit Club 2 Color Studio Light White
Kit Club 2 Color Nurturing Navy
Kit Club White
Kit Club Black
Kit Club
Kit Club Studio Light White
Kit Club Nurturing Navy
Kit Club White
Kit Club Black
Unlimited
Ignite product logos follow the sub-brand treatment with an angled container shape.
Only set it in the following approved colorways primarily showcasing the mark in the Grounded Green colorway.
Unlimited Studio Light White
Unlimited Nurturing Navy
Unlimited 2 Color Studio Light White
Unlimited 2 Color Nurturing Navy
Unlimited White
Unlimited Black
Unlimited
Unlimited Studio Light White
Unlimited Nurturing Navy
Unlimited White
Unlimited Black
our logo
Usage
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to 10% the width of the logo.
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Mask images into the logo
Place logo on backgrounds that make elements hard to read
Ignite in
Color
Primary Colors
Ignite Veterinary Learning should favor Studio Light White, while Ignite Studios should favor Nurturing Navy for the majority of applications.
Nurturing Navy
- Hex #12123a
- RGB 18, 18, 58
- CMYK 100, 82, 0, 81
- Pantone 4146 C
Studio Light White
- Hex #f9f6f4
- RGB 249, 246, 244
- CMYK 0, 1, 2, 2
- Pantone 8-1 C @ 15%
Secondary Colors
Our Secondary Colors are used on key graphics and to highlight key information such as banners and social posts. They are also used to distinguish Ignite products.
Purposeful Purple Light
- Hex #E6B6FF
- RGB 230, 182, 255
- CMYK 7, 29, 0, 0
- Pantone 250 C
Purposeful Purple
- Hex #CA8FE5
- RGB 202, 143, 229
- CMYK 23, 49, 0, 0
- Pantone 2527 C
Purposeful Purple Dark
- Hex #9359B2
- RGB 147, 89, 178
- CMYK 51, 79, 0, 0
- Pantone 3559 C
Bold Blue Light
- Hex #9FE0F7
- RGB 159, 224, 247
- CMYK 37, 0, 0, 0
- Pantone 2975 C
Bold Blue
- Hex #70C3ED
- RGB 112, 195, 237
- CMYK 52, 0, 0, 0
- Pantone 297 C
Bold Blue Dark
- Hex #3A94CC
- RGB 58, 148, 204
- CMYK 69, 23, 0, 0
- Pantone 7688 C
Optimistic Orange Light
- Hex #FFC969
- RGB 225, 201, 105
- CMYK 0, 19, 61, 0
- Pantone 1355 C
Optimistic Orange
- Hex #FF9852
- RGB 255, 152, 82
- CMYK 0, 49, 82, 0
- Pantone 6017 C
Optimistic Orange Dark
- Hex #EF6043
- RGB 239, 96, 67
- CMYK 0, 73, 85, 0
- Pantone 2026 C
Grounded Green Light
- Hex #DCED64
- RGB 220, 237, 100
- CMYK 15, 0, 71, 0
- Pantone 2296 C
Grounded Green
- Hex #ABD661
- RGB 171, 214, 97
- CMYK 37, 0, 77, 0
- Pantone 367 C
Grounded Green Dark
- Hex #76A54C
- RGB 118, 165, 76
- CMYK 55, 2, 80, 7
- Pantone 7489 C
Typography
Our Font Families
Subheadings - Aktiv Grotesk SemiBold, +20% Tracking, All Caps
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&
Headings - Tablet Gothic SemiCondensed Bold, -2% Tracking, Sentence Case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - Aktiv Grotesk Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&